MarketingProfs Today: 17 December 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Tips for Creating Effective Explainer Videos
2.	Podcast: 2016 Yearend Episode: Memorable Holiday Marketing Campaigns
3.	PRO Take 10: Eight Ways to Improve Your Instagram Presence
4.	Survey Says: The Best-Performing Words in Holiday-Themed Email Subject Lines
5.	#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming; More...
6.	My View: Three Ways Snapchat Is Changing the Marketing Landscape
7.	Infographic: How to Market to Each Generation on Social Media

By upgrading to PRO membership, you'll receive unlimited access to an unparalleled collection of premium marketing resources including thought leadership seminars, tactical video tutorials, research, and more. Start your free trial today!

How-To

Seven Tips for Creating Effective Explainer Videos

By Steven Cotroneo

If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales. Read More

Podcast

2016 Yearend Episode: Memorable Holiday Marketing Campaigns

By Mack Collier, Kerry O'Shea Gorgone

Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake. Read More

FOR PRO Members

Take 10: Eight Ways to Improve Your Instagram Presence

You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Best-Performing Words in Holiday-Themed Email Subject Lines

By Ayaz Nanji

Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru. Read More

Quick Take

#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week

By Christian Neri

Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more... Read More

My View

Three Ways Snapchat Is Changing the Marketing Landscape

By Chris Gomersall

Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. Read More

event calendar

Jan 5	PRO Seminar—Age of Disruption *with Scott Stratten*
Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625