📋 Table of Contents

Saturday, December 16, 2023

📋 Table of Contents

1. Four Steps to Get Your Team Writing in Your Brand's Voice

2. CTV Precision and the Power of ABM to Reach the Right B2B Audience

3. Audience Engagement: What the Performing Arts Can Teach Marketers

4. Six Social Media Marketing Predictions for 2024

5. How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

6. The Top Priority of B2B Go-to-Market Leaders in 2024

7. Maximizing Your B2B Marketing Budget: Recession Strategies and Tips

8. The Top Driver of Employee Retention Is Meaning

9. The Biggest Trend in 2024 MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Four Steps to Get Your Team Writing in Your Brand's Voice

This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing. »

podcast

CTV Precision and the Power of ABM to Reach the Right B2B Audience

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your head around account-based marketing, new measurement mindsets, and a sea of martech that seems to be expanding by the minute. Read more and listen in. »

article

Audience Engagement: What the Performing Arts Can Teach Marketers

Your website copy and blog posts are not meant solely for a search engine algorithm. You need an engaged audience for the content to have an effect. Marketers can learn a little something about that from live theater. »

infographic

Six Social Media Marketing Predictions for 2024

This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps. Check out the infographic. »

article

How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI. »

research

The Top Priority of B2B Go-to-Market Leaders in 2024

B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research. Check out the study findings. »

video

Maximizing Your B2B Marketing Budget: Recession Strategies and Tips

In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done? Tune in! »

research

The Top Driver of Employee Retention Is Meaning

A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation. Check out the study findings. »

The Biggest Trend in 2024

MarketingProfs PRO member offer

Fast-moving marketers are using AI tools to get ahead of the competition. Don't get stuck in the slow lane. Jump into AI with the on-demand series AI for Content Creators! Ten expert-led sessions will get you ready for the all-new AI for Digital Marketers series beginning in January. Free to PRO members.

Watch AI for Content Creators now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Maximizing Your B2B Marketing Budget: Recession Strategies and Tips | Marketing Smarts Live Show »

How B2B Marketers Can Tap Into Out-of-Home Transit Advertising »

How Texting Can Deliver Value for Businesses [Infographic] »

The Decline of Cookies Means the Rise of Organic Search Marketing »

Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast] »

Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data »

Upcoming Events

DEC

A Messaging Framework That Resonates
45-minute webinar | presented by Pam Didner

JAN

AI for Digital Marketers
Improve your digital programs with the power of AI [10-week online event]

JAN

Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.