MarketingProfs Today: 16 December 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Three Mad-Scientist Marketing Methods to Ignite Business Growth
2.	Article: Five Ways to Position Your Organization for Sales and Marketing Success in 2018 [Sponsored]
3.	Podcast: B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts
4.	PRO On-Demand Seminar: How to Succeed at LinkedIn Content Marketing
5.	Survey Says: The Gmail Effect: How Consumers' Email Preferences Have Changed
6.	#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week
7.	Infographic: The Small Business Guide to Instagram Stories [Infographic]

Join us on Jan 12 for our free 2018 Marketing Trends Virtual Conference: three actionable sessions, attendee-only resources, and more. Can’t make it on show day? Register now to get access on-demand.

How-To

Three Mad-Scientist Marketing Methods to Ignite Business Growth

By Tom Shapiro

Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business. Read More

Five Ways to Position Your Organization for Sales and Marketing Success in 2018

By Seismic [Sponsored Content]

Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018? Read More

Podcast

B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts

By Kerry O'Shea Gorgone

Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content. Read More

FOR PRO Members

On-Demand Seminar: How to Succeed at LinkedIn Content Marketing

In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More

Gift yourself with a ticket to the best B2B marketing conference on the planet. Register for MarketingProfs B2B Marketing Forum 2018 and save up to $800.

Survey Says

The Gmail Effect: How Consumers' Email Preferences Have Changed

By Ayaz Nanji

The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. Read More

Quick Take

#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

By Christian Neri

WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more! Read More

At-A-Glance

The Small Business Guide to Instagram Stories

By Laura Forer

Here's a step-by-step process for creating Instagram Stories for your business, along with other features of the platform you can use to encourage even more views and engagement. Read More

event calendar

Jan 9	FREE Seminar—Take Your Marketing Automation to the Next Level
Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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