| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 15, 2018 |
Hello, discerning marketers.
Is it the weekend already?! Maybe your workweek didn't go by as quickly as mine. But it's over with now, so let's sit back and take a gander at some of the content MarketingProfs offered up during the week. You're likely to find some helpful tips and tricks and tactics... as well as some more strategic food for thought. Enjoy!
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| Five Buzzworthy SEO Trends for 2019 |
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| You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for next year. |
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| How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers |
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| Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset. |
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| The State of Blogging: Post Length and Publishing Frequency Trends [Study] |
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| Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research. To learn more about post length, results achieved, and amount of time devoted to writing,
check out the findings of the study. |
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| Email Marketing Campaign Management: A NEW Learning Path |
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| Four full courses! Twenty-five lessons! Crazy-good experts as instructors! This learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. |
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| How to Use the Right Charts and Graphs for Your Data [Infographic] |
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| You're giving a presentation... when you notice the audience squinting at your graph. Someone's hand tentatively goes up. You pause, clarify what they are looking at, then try to continue smoothly. But it's too late... Now people are wondering about the accuracy of your graphs and your ability to present. Wake up from this nightmare by using the right graphs for your data. |
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| Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events |
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| Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results. |
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| Four Steps to Ensure Your Email Campaigns Work |
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| A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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