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In This Issue
+ How-To: Four Tradeshow Marketing Takeaways From an Award Winner
+ Podcast: Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuck
+ #SocialSkim: The Week in Social Media: Twitter, Instagram vs. Snapchat
+ PRO: Key Tips to Consider When Creating a Digital Strategy
+ Survey Says: B2B Lead Generation: What Top Performers Do Different
+ Infographic: Is Your Social Media Update Safe to Post? A Decision Tree
+ My View: Most Presentations Are Boring, but They Could Be Amazing
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How-To Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award Winner
By Kristin Veach
The winner of the "Best B2B Marketing Project" Bright Bulb Award at the MarketingProfs B2B Marketing Forum offers takeaways and inspiration based on her award-winning tradeshow campaign. Read More
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Podcast Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuck
By Kerry O'Shea Gorgone
In his Jab, Jab, Jab, Right Hook, Gary Vaynerchuck offers marketers strategies and tips to help them succeed on each social network and site, and shares how offering value pays big dividends time and again. Read More
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PRO Take 10: Key Tips to Consider When Creating a Digital Strategy
In just 10 minutes, we'll review why having a digital strategy is different from just implementing digital tactics. Plus, we'll discuss five objectives that will help you identify your KPIs as well as allow you to think strategically and work more effectively to become a leader in your industry. Read More
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Survey Says
B2B Lead Generation: What Top Performers Do Different
By Ayaz Nanji
The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and Brands
By Angela Natividad
'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social sunshine. Read More
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My View Most Presentations Are Boring, but They Could Be Amazing
By Nancy Duarte
It’s time presenters made a serious commitment to the craft of understanding their audiences and delivering a message that will resonate. Read More
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Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
 
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