Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, November 9, 2024
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In This Issue
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ARTICLE
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For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct
Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential.
Learn more ➔
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INFOGRAPHIC
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The Influencer Content Tactics Americans Dislike Most
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.
See the infographic ➔
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ARTICLE
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Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay
Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 8, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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RESEARCH
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B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Check out the study findings ➔
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ARTICLE
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How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
'This Is How Our Industry Does It.'
The vast majority of B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry is stuck doing everything manually, you have an opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in B2B Content as CX, a four-part workshop available now to PRO members.
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NOV
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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