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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 09, 2019 |
| How to Win at Content Marketing to Generation Z | ||||
| Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. | ||||
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| How to Create the Right Amount of the Right Type of Content | ||||
| There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps toward the right amount of the right type of content. | ||||
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| The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast] | ||||
| Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read more and listen in on this insightful conversation. | ||||
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| Four Ways to Prepare for Voice Commerce | ||||
| You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Here's how you can be. | ||||
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| Marketing Writing: Learn How to Be a Better Writer | ||||
| MarketingProfs event | ||||
| One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN. | ||||
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| SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic] | ||||
| Marketers aren't always sure what role search engine optimization and pay-per-click advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what each can do for your marketing, check out this infographic. | ||||
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| How Productive Are Remote Workers? [Study] | ||||
| Most remote workers say they feel a part of their teams just as much as in-office workers; they also say not being in an office makes them more productive, according to recent research. Check out the study findings. | ||||
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| ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach | ||||
| If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your market. | ||||
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