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In This Issue
+ How-To: Five Ways to Develop a Cross-Channel Brand Story
+ Podcast: Audiences Are Assets: ExactTarget's Jeffrey K. Rohrs
+ #SocialSkim: Social Media This Week: G+, Facebook News, Recruiting
+ PRO NEW Guide: Big Data and Social Advertising: Find the Sweet Spot
+ Survey Says: Video in Marketing Emails: Trends, Benchmarks [Infographic]
+ Infographic: Five Ways to Give Your PPC Advertising an Extreme Makeover
+ My View: Five Must-Have WordPress Plugins for Marketers
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How-To Five Ways to Develop a Cross-Channel Brand Story
By Diana Udel
Humans have always communicated via story. For growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver engaging, memorable, consistent cross-channel brand stories. Read More
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Podcast Audiences Are Assets: ExactTarget's Jeffrey K. Rohrs
By Kerry O'Shea Gorgone
Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company. Read More
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PRO NEW How-To Guide: Big Data and Social Advertising: Finding the Sweet Spot
This 28-page guide is for marketers who are stumped by how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and apply it to better engage your target audience and convert prospects to customers. Read More
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Advertisement  QR Codes Kill Kittens is just one of 3 actionable sessions at Digital Marketing World: Social Media Marketing! Join MarketingProfs on Dec. 13 for this free online and on-demand conference, featuring advice on the DON’TS (and do's) of social media marketing so you can work smarter, not harder. Register.
Survey Says
Video in Marketing Emails: Trends and Benchmarks [Infographic]
By Ayaz Nanji
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks. Read More
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Quick Take
#SocialSkim: Social Media This Week: G+ Changes, Facebook News, Recruiting
By Angela Natividad
Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift. Read More
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My View Five Must-Have WordPress Plugins for Marketers
By Ivan Dimitrijevic
Are you a WordPress user? If so, you know that your plugin directory is your treasury. Here are some plugin gems marketers should have in their treasure trove. Read More
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Nov 12
 FREE Seminar— Email Deliverability: Trends, Changes, and Impact
Nov 14
 PRO Seminar—The Audience Imperative
Nov 19
 FREE Seminar—Kiss Churn Goodbye with Data-Driven Campaign Management
Nov 21
 PRO Seminar—Future-Proof SEO: Immunize Your Business Against Search Engine Updates
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
 
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