MarketingProfs This Week: 7 November 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Use 'Story-Selling' and Modular Content to Drive Sales
2.	#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More in This Week's Roundup
3.	Podcast: How to Become a Thought Leader (and Why): Mitchell Levy on Marketing Smarts
4.	PRO NEW Seminar: Empower Your Employees to Be Brand Advocates
5.	Survey Says: The 10 Most Memorable Brand Logos
6.	My View: Five Quick Tips for Thinking Like a Marketing Revolutionary
7.	Infographic: The Cold, Hard Truth About Employee Engagement

Join us on November 17 for Content Marketing in 2016: Four Critical Questions to Ask While You're Planning [free seminar]. You'll discover the four critical questions your content marketing team must ask—and answer—to develop an effective 2016 content strategy.

How-To

How to Use 'Story-Selling' and Modular Content to Drive Sales

By Melissa Andrews

Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results. Read More

Podcast

How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort! Read More

FOR PRO Members

NEW PRO Seminar: Empower Your Employees to Be Brand Advocates

You'll learn how to find enthusiastic brand advocates among your employees. You'll also get examples of companies with employee brand advocacy programs that have made a strong impact on increasing customer trust, awareness, and even overall revenue. Read More

Join us on November 18 for Virtual Event Environments: Implement & Succeed with Next Generation Online Venues. You'll learn how you can leverage these environments to repurpose and expand the reach of your marketing assets. Register today.

Survey Says

The 10 Most Memorable Brand Logos

By Ayaz Nanji

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. Read More

Quick Take

#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's Roundup

By Angela Natividad

How Facebook is planning for its next billion users with a new ad product. Also this week: Pinterest Shop, the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories. Read More

My View

Five Quick Tips for Thinking Like a Marketing Revolutionary

By Dan Gregory, Kieran Flanagan

We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. Read More

event calendar

Nov 10	FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016
Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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