📋 Table of Contents

Saturday, November 06, 2021

📋 Table of Contents

1. Compete or Cooperate: What Should Marketing and Sales Teams Do?

2. SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts

3. Micro-Conversions: What They Are and Why They Matter

4. Eight SEO Strategies to Consider for 2022

5. Five SMS Campaigns for B2B Marketers to Try

6. What B2B Executives Want From Thought Leadership Content

7. Get Your Strategy Ready for Success in 2022 MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Compete or Cooperate: What Should Marketing and Sales Teams Do?

The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams. »

podcast

SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts

The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community. Read more and listen in on this fascinating conversation. »

article

Micro-Conversions: What They Are and Why They Matter

Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them. »

infographic

Eight SEO Strategies to Consider for 2022

How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds. Check out the infographic. »

article

Five SMS Campaigns for B2B Marketers to Try

B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas. »

research

What B2B Executives Want From Thought Leadership Content

B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research. Check out the study findings. »

Get Your Strategy Ready for Success in 2022

MarketingProfs Master Class

Join Allen Weiss for his live Master Class Watch Parties with Q&A starting November 5. You'll learn how to create an agile, defensible marketing strategy so your brand can succeed in 2022 and beyond. Free for PRO members.

Afoot in the Neighborhood

MarketingProfs community goings-on

Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Five SMS Campaigns for B2B Marketers to Try »

What B2B Executives Want From Thought Leadership Content »

Six Key Criteria for Market Segmentation [Infographic] »

Six Tips for Generating More Leads With Your Marketing Content »

The Incredible Scale of Data Generated Online Every Minute [Infographic] »

The 25 Most Valuable Global Brands in 2021 »

News You Can Use

Updates from around the industry

Demandbase Announces Collaboration with Microsoft B2B Customer Data Platform PR Newswire

Apollo.io Taps $32M to Make the Process of B2B Sales More Intelligent TechCrunch

Vidyard Delivers Original Multimedia Content for B2B Sellers With 'Sales Feed' Network Demand Gen Report

ringDNA Rebrands as Revenue.io to Usher in Era of Real-Time Guidance for B2B MarTech Series

Merge Raises $15M Series A for B2B Integrations Platform TechCrunch

Vivun Launches Eval to Bring Transparency and Trust to B2B Buying MarTech Series

Square, LegalZoom Team on SMB Payment Solution PYMNTS

Upcoming Events

NOV

[Webinar] Transforming Customer Data Into Insights: The Marketer's Guide to CDPs
60 minutes | sponsored by Acquia

NOV

[Friday Forum] Marketing Strategy
3 live sessions | sponsored by Vidyard

NOV

[Webinar] NEW B2B Email Tactics That Will Dramatically Improve Performance NOW
45 minutes | sponsored by Litmus

NOV

[Webinar] How Your Content Can Contribute to Business Growth
45 minutes | sponsored by Selling Simplified

DEC

[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity

DEC

[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.