MarketingProfs Today: 5 November 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 3 Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints
2.	#SocialSkim: Instagram Paves E-Commerce Path, Twitter Builds Bots: 13 Stories This Week
3.	Podcast: B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum
4.	PRO On-Demand Seminar: How to Demystify Influencer Marketing With Content
5.	Survey Says: The Top 20 Content Marketing Influencers of 2016
6.	My View: Stop Ignoring the Opportunities for Cross-Selling and Upselling
7.	Infographic: The Ultimate Homepage Planning Checklist

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you be awesome on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code AWESOME.

How-To

Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints

By Shawn Cabral

The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices. Read More

Podcast

B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

By Kerry O'Shea Gorgone

Collective smarts from the premiere conference on B2B marketing! Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. Read More

FOR PRO Members

On-Demand Seminar: How to Demystify Influencer Marketing With Content

You'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. We’ll cover three proven approaches B2B marketers can take to satisfy buyers across the sales experience. Read More

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code AWESOME!

Survey Says

The Top 20 Content Marketing Influencers of 2016

By Ayaz Nanji

Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets? Read More

Quick Take

#SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week

By Christian Neri

Instagram's latest push to help brands sell; Twitter's bots for customer service; Pinterest's three new types of Promoted Pins. Also: LinkedIn lets you compare your salary; Vine co-founders now have a livestreaming app; Facebook gets effects and masks like Snapchat... Read More

My View

Stop Ignoring the Opportunities for Cross-Selling and Upselling

By Brad Zomick

Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. Read More

event calendar

Nov 10	PRO Seminar—Discover Your Presentation Persona
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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