MarketingProfs Today: 4 November 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Your 2018 Marketing Plan Won't Work and Will Break the Law: The GDPR Threat
2.	Article: Rocket Fuel for Your Marketing Career: Getting Attribution Right [Sponsored by CallRail]
3.	Podcast: Why Your Next Hire Should Be a Cognitive Developer, with IBM's Bob Lord
4.	PRO Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
5.	Survey Says: Blogging Trends: Typical Post Length and Publishing Frequency
6.	#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories
7.	Infographic: Digital and Social Stats in 2017: A Snapshot

Join us on Nov 7 for our free seminar: 7 Ways to Increase Engagement and ROI With a Mobile Event App. You'll learn how to use live polling, Q&A, gamification, and more to create a better attendee experience.

How-To

Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

By Sven Dummer

The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however. Read More

Rocket Fuel for Your Marketing Career: Getting Attribution Right

By Mark Sullivan [Sponsored Content]

As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for that we must understand—and intelligently apply—attribution. Read More

Podcast

Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts

By Kerry O'Shea Gorgone

IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future. Read More

FOR PRO Members

Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. Read More

Join us on Nov 10 for our free Content Marketing Virtual Conference for three actionable sessions, attendee-only resources, and more. Can't make it on show day? Register now to get access on-demand.

Survey Says

Blogging Trends: Typical Post Length and Publishing Frequency

By Ayaz Nanji

Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media. Read More

Quick Take

#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories

By Christian Neri

This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more! Read More

At-A-Glance

Digital and Social Stats in 2017: A Snapshot [Infographic]

By Laura Forer

It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up. Read More

event calendar

Nov 7	FREE Seminar—7 Ways to Increase Engagement and ROI With a Mobile Event App
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 14	FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625