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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 30, 2019 |
| A CMO's Thanksgiving: Five Reasons I'm Thankful for Managing the Marketing Mayhem | ||||
| Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging every year—every month, week, and day. But there's much to be thankful for. | ||||
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| Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue | ||||
| These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams. | ||||
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| Brand Posts on Instagram: Engagement and Frequency Trends [Study] | ||||
| The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research. Check out the findings. | ||||
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| 'Idea-drunk with all that I heard and learned during MPB2B 2019' | ||||
| MarketingProfs event | ||||
| That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) said. You too can get loads of new ideas—at #mpb2b 2020 in San Francisco. Earliest Birds Save $800. | ||||
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| TikTok: The Next Big Thing in Video Marketing? [Infographic] | ||||
| One of the fastest-growing social media platforms in 2019, TikTok has surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products? | ||||
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| Customer Analytics and Data Privacy Laws: On a Collision Course? | ||||
| Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way? | ||||
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| How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic] | ||||
| This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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