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In This Issue
+ How-To: Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)
+ Podcast: Growing a Global Brand Community: Dell Software's Dave Hansen
+ PRO Seminar: How to Create Visual Content That Gets Shared & Drives Traffic
+ Survey Says: Twitter Benchmark Data From 100 Top Brands
+ Infographic: How Identity Influences Online Content Sharing
+ My View: What Are Small Businesses Doing Wrong During the Holidays?
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How-To Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)
By Will Blunt
At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what they want and how they behave online. Read More
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Podcast Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Get insight into how brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global VP and GM of sales, marketing, and services. Read More
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PRO Seminar: How to Create Visual Content That Gets Shared and Drives Traffic
You'll discover the principles of using visual content and learn how it can contribute to your overall marketing mix. We'll discuss the key elements to creating visual content that drives traffic, and provide you with tactical tips on how to achieve maximum impact in minimum time. Read More
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Advertisement  Looking to get your content marketing program on track and have your content stand out? Let Content Marketing Crash Course help! These 11 classes, taught by content marketing experts, will give you tools, knowledge, and tactics that you can implement immediately. Register today!
Survey Says
Twitter Benchmark Data From 100 Top Brands
By Ayaz Nanji
Some 98% of the top brands in the world have a Twitter account, and 94% tweet at least once a day, according to a recent report from Simply Measured. Read More
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How Identity Influences Online Content Sharing [Infographic]
By Ayaz Nanji
One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl. Read More
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My View What Are Small Businesses Doing Wrong During the Holidays?
By Matt Winn
To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix. Read More
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Dec 2
 FREE Seminar—The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click
Dec 4
 PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course
Dec 9
 FREE Seminar—The Business Case for Predictive Lead Scoring
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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