MarketingProfs This Week: 28 November 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)
2.	Podcast: Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing
3.	PRO Take 10: Make the Most of Pinterest: How to Harness the Power of Pins for Real ROI
4.	Survey Says: Data-Driven Marketing: Top Objectives and Challenges
5.	My View: When the Suites Went Sour: The Rise of the Marketing Stack
6.	Infographic: How Do You Compare With Serious Business Bloggers?

Struggling with content marketing? Are your programs feeling stale?
Breathe some new life into your efforts with Content Marketing Crash Course—our newest MarketingProfs University course. Save $200 and score a copy of Ann Handley's newest book with code CONTENTBOOK. Register today!

How-To

Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)

By Luke Wallace

These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software. Read More

Podcast

Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts

By Kerry O'Shea Gorgone

Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results. Read More

FOR PRO Members

Take 10: Make the Most of Pinterest: How to Harness the Power of Pins for Real ROI

In just 10 minutes, we'll walk you through Pinterest's content best-practices and share effective content-distribution tactics that will get you noticed. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts. Read More

Join us for the ONLY content marketing training that's Ann Handley-approved: Content Marketing Crash Course—starting December 17. Save $200 and score a copy of Ann's newest book with code CONTENTBOOK! What are you waiting for?

Survey Says

Data-Driven Marketing: Top Objectives and Challenges

By Ayaz Nanji

Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2. Read More

My View

When the Suites Went Sour: The Rise of the Marketing Stack

By Yoav Schwartz

A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology. Read More

event calendar

Nov 24	FREE Seminar—How to Build a Lean, Mean Content Marketing Machine
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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