Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, November 23, 2024
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In This Issue
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ARTICLE
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The New Age of AI-Powered Search: How B2B Marketers Can Keep Up
Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive...
Read now! ➔
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RESEARCH
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How Decision-Makers Perceive B2B Ads on LinkedIn
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
Check out the study findings ➔
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ARTICLE
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Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 22, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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The Media Landscape Is Shrinking, Can PR Adapt?
Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact.
Read more ➔
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RESEARCH
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What SMBs Want From Their Websites
SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.
Check out the study findings ➔
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INFOGRAPHIC
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LinkedIn Data: How Work Is Changing
The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
'SEO Bridge' Drives Traffic
When a prospect finds your content via search, does that content meet expectations? Buid a high-traffic "bridge" designed to drive rankings, relationships, and relevance with SEO and the Future of Content Discovery. Andy Crestodina shares his strategy in this four-part mini-workshop series. Available now to PRO members.
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Upcoming Events
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DEC
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60-minute webinar | sponsored by ON24
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