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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 23, 2019 |
| Integrating Search and Social: Best-Practices for Cross-Channel Marketing | ||||
| Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns. | ||||
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| The Next Decade of E-Commerce: A Shift From Intent to Discovery | ||||
| For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the future of e-commerce. | ||||
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| How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast] | ||||
| Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. They explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth. | ||||
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| Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That | ||||
| Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead. | ||||
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| 'I got so many ideas, my brain almost exploded!' | ||||
| MarketingProfs event | ||||
| That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) told us. Get a plethora of marketing ideas and inspiration at #mpb2b 2020 in San Francisco. Register now to save $800! | ||||
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| Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations [Study] | ||||
| Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research. Check out the study findings. | ||||
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| How to Use Live Video to Market Your Business [Infographic] | ||||
| Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started. | ||||
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| Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads | ||||
| Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention—and business. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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