MarketingProfs This Week: 21 November 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Create and Document a Content Marketing Strategy in Eight Steps
2.	#SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories This Week
3.	Podcast: You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue'
4.	PRO NEW Take 10: Repurpose Content for Your Blog
5.	Survey Says: SEO Jobs: Average Salaries, Top Cities, Most Common Titles
6.	My View: The 5 D's (Transformational Trends) of Email and Marketing
7.	Infographic: 17 Ways to Boost Your E-Commerce Conversion Rates

Join us on Nov 24 for How to Build a Lean, Mean Content Marketing Machine. You'll learn how to identify, vet, and get buy-in for the right content marketing solution—one that fits your unique business needs. Register today.

How-To

How to Create and Document a Content Marketing Strategy in Eight Steps

By Jennifer Smoldt

Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity. Read More

Podcast

You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts

By Kerry O'Shea Gorgone

Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable. Read More

FOR PRO Members

NEW Take 10: Repurpose Content for Your Blog

In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog to breathe new life into press releases, sales decks, customer service transcripts, social content, and more. Read More

Join us on December 11 for our free Marketing Technology Virtual Conference. You'll learn strategies for choosing and using the best tech, as well as tips for keeping your brand authentic and engaging in today's hyper-connected world. Register today.

Survey Says

SEO Jobs: Average Salaries, Top Cities, Most Common Titles

By Ayaz Nanji

Average salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent report from Conductor. Read More

Quick Take

#SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's Roundup

By Angela Natividad

It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness. Read More

My View

The 5 D's (Transformational Trends) of Email and Marketing

By Liga Bizune

Today's marketing world is characterized by five "D" forces. Let's explore those forces and how they create new email and marketing trends. Read More

event calendar

Nov 24	FREE Seminar—How to Build a Lean, Mean Content Marketing Machine
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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