Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Saturday, November 2, 2024
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt.
Read more ➔
|
|
|
RESEARCH
|
|
Are Marketers Worried About Being Replaced by AI?
Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.
Check out the study findings ➔
|
|
|
ARTICLE
|
|
How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency.
Learn more ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, November 1, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
|
|
|
RESEARCH
|
|
Do Recent College Grads Need Workplace Etiquette Training?
Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.
Check out the study findings ➔
|
|
|
ARTICLE
|
|
Why a Purpose-Driven Marketing Strategy Matters in B2B
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth.
Read more now ➔
|
|
|
INFOGRAPHIC
|
|
45 Tips to Master the Executive Sale
This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."
See the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
AI Speeds Up Your Digital Marketing
Money loves speed. The faster you test, the faster you find what works. Let AI help you test your landing pages, images, video, and more. Ten experts will show you how in AI for Digital Marketers, a series that makes AI easy. Available to PRO members now.
|
| |
|
Upcoming Events
|
NOV
6
|
|
An engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024
|
| |
|
NOV
7
|
|
45-minute webinar | sponsored by Ortto
|
| |
|
NOV
12-14
|
|
Join us live in Boston for the best B2B marketing conference on the planet
|
| |
|
NOV
20
|
|
4-week Working Webinar Series with Oli Gardner
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2024 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|