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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 02, 2019 |
| Effective Marketing Project Management, Even If You Have No Experience | ||||
| Nearly every marketer will be asked to manage a project at some point in their career. But not every marketer will have formal project management training—or feel confident in their planning or leadership skills. Leading and managing marketing projects doesn't have to feel overwhelming. | ||||
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| Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast] | ||||
| Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read more and listen in on this insightful conversation. | ||||
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| The Email Tactics Used by Senders With High Open Rates [Study] | ||||
| Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research. Check out the study findings. | ||||
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| A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic] | ||||
| Marketers today need to create content to satisfy potential customers' voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel—to ensure potential buyers' information needs are met. | ||||
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| We Were Built to Pay Attention to Stories: It's Science! | ||||
| MarketingProfs event | ||||
| One of the best ways to create authentic, lasting connections with your audience is to use narratives in your marketing. And the MarketingProfs Storytelling Summit for Marketers will give you the know-how to do it. Learn more. | ||||
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| Your Lead Data Is Bad, Fix It With Predictive Lead Scoring | ||||
| For most marketing teams, the top success metric is leads. But as marketers and sales team members alike know, not all leads are created equal. How can you pass along only the best, most-qualified leads to Sales? Here's what you need to know. | ||||
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| The Perfect Pitch Is Possible With Presentation Management | ||||
| Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either—because they're often one and done. But there's a way to develop engaging presentation assets that can be used over and over again. See what presentation management can do. | ||||
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| Marketers and Retailers, Want to Survive the Holiday Season? Implement AI. | ||||
| The entire retail industry is at a crossroads—facing store closures, CMO reshuffles, and competition from Amazon, among other obstacles. But retailers still have a lucrative opportunity to differentiate themselves and win over the large numbers of undecided and last-minute shoppers. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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