MarketingProfs Today: 19 November 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Small Business Marketing and Retention Trends and ideas for 2017
2.	#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week
3.	Podcast: Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts
4.	PRO On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data
5.	Survey Says: What Email Marketers Can Do to Stop Unsubscribes
6.	My View: Six Content Performance Metrics You Can't Live Without
7.	Infographic: Media Channels the Brightest B2B Marketers Use to Drive Leads

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How-To

Five Small Business Marketing and Retention Trends and ideas for 2017

By Jenny Beightol

Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year. Read More

Podcast

Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Avenue CEO Bob Domenz discusses brand engagement for B2B organizations. Read More

FOR PRO Members

On-Demand Seminar: Hack the Conversation: Discover Insights Through Social Data

You'll learn how various companies have used conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with practical ways to begin mining online conversations to find important data and insights. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

What Email Marketers Can Do to Stop Unsubscribes

By Ayaz Nanji

Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp. Read More

Quick Take

#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week

By Christian Neri

LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster… Read More

My View

Six Content Performance Metrics You Can't Live Without

By Thomas Caulton

Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help you effectively track content effectiveness. Read More

event calendar

Nov 22	FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Nov 29	FREE Seminar—Navigating the Social Video Landscape
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 1	PRO Seminar—On the Edge of Email—Top Trends and Personalization
Dec 8	PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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