📋 Table of Contents

Saturday, November 18, 2023

📋 Table of Contents

1. How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

2. The Power of Second Chances in B2B Marketing

3. Inclusive B2B Marketing Techniques You Can't Afford to Ignore

4. How to Create a Social Media Content Calendar in Three Steps

5. How to Design Surveys to Make Better Business Decisions

6. How to Keep Your PR Email List Healthy to Get More Media Coverage

7. A Playbook for Marketing-Led Growth

8. What Makes B2B Influencer Marketing Programs Successful

9. The Importance of 'Dark' Social Media for Marketers

10. Marketers Using ChatGPT to Get Ahead MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how. »

podcast

The Power of Second Chances in B2B Marketing

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion. Read more and listen in. »

video

Inclusive B2B Marketing Techniques You Can't Afford to Ignore

In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques for businesses today. Tune in! »

article

How to Create a Social Media Content Calendar in Three Steps

Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity. »

infographic

How to Design Surveys to Make Better Business Decisions

This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting. Check out the infographic. »

article

How to Keep Your PR Email List Healthy to Get More Media Coverage

As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that. »

video

A Playbook for Marketing-Led Growth

This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth. Tune in! »

research

What Makes B2B Influencer Marketing Programs Successful

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research. Check out the study findings. »

research

The Importance of 'Dark' Social Media for Marketers

Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research. Check out the study findings. »

Marketers Using ChatGPT to Get Ahead

MarketingProfs PRO member offer

AI tools like ChatGPT can generate ideas, copy, and research in the blink of an eye. If you haven't tried AI—or if youre getting poor results with your prompts—then check out AI for Content Creators, an on-demand series that shows you how to craft prompts that stay on brand, prompts that simplify your market research, and more. Streaming now and free for the PRO community.

Get better results with AI now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

A Playbook for Marketing-Led Growth | Marketing Smarts Live Show »

Selling in a Recession: Challenges and Training Opportunities »

How to Design Surveys to Make Better Business Decisions [Infographic] »

What Makes B2B Influencer Marketing Programs Successful »

How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact »

Inclusive B2B Marketing Techniques You Can't Afford to Ignore | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Siteimprove Unveils AI Generate, a New AI-Powered Content Optimizer for Marketers Everywhere Yahoo Finance

Albacross and Bombora Announce Partnership to Enhance Buyer Intent Data and Account-Based Marketing in Europe CMSWire

Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement PRWeb

Spryker Partners With Vertex to Integrate Tax and Compliance Solutions for Global Customers GlobeNewswire

Acquia Introduces the Most Complete Digital Experience Optimization Solution MarTech Series

YOOBIC Appoints B2B Sales Veterans to Accelerate Global Expansion PR Newswire

Upcoming Events

NOV

The Who, What, When, and Why of Intent Data
45-minute webinar | sponsored by ZoomInfo

NOV

Programmatic and ABM: A Match Made in Heaven for B2B Marketers
45-minute webinar | sponsored by StackAdapt

DEC

Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew

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