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MarketingProfs
Nov 18, 2017 Vol. 6, No. 46
In this issue
1. How-To: Avoid These Four Marketing Budget-Planning Mistakes This Season
2. Article: Identity Resolution: Your Customers Have Many Faces [Sponsored by Zaius]
3. Podcast: How to Find (and Keep) Subscribers: Wendy Connell of Storyblocks
4.  PRO  On-Demand Seminar: How to Build an Email Nurturing Campaign That Converts
5. Survey Says: The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts
6. #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories
7. Infographic: Email vs. SMS: Battle of the Heavyweights
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Advertisement  Email Marketing Master Course - your ticket to email marketing greatness! Learn from 10 of the brightest (and boldest) email marketers in the industry. Classes begin on December 7 and are available online and on-demand so you can watch on your own schedule. Plus, save $200 when you use code EMAIL17.
 
How-To
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Avoid These Four Marketing Budget-Planning Mistakes This Season
By J.J. Kardwell
Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make. Read More
Today's Sponsored Article
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Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
By Zaius [Sponsored Content]
What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems. Read More
Podcast
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How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts
By Kerry O'Shea Gorgone
The VP of marketing at digital media company Storyblocks shares tips for acquiring new customers, retaining customers, minimizing churn when you operate on a subscription model, and more. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back
In this Teach Me How seminar, you'll learn to develop an effective nurturing campaign that moves your prospects from lead to (loyal) customer, helping you build relationships that foster brand advocates. You'll also see real-world examples of how it's done. Read More
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Advertisement  So, you've heard email's dead, have you? Well, then, you'll be happy to know that email is STILL the most effective means of reaching customers and prospects. Learn how to make the most out of your email list in Email Marketing Master Course, kicking off on December 7. Plus, save $200 with code EMAIL17.
 
Survey Says
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The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts
By Ayaz Nanji
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. Read More
Quick Take
#SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week
By Christian Neri
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more! Read More
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At-A-Glance
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Email vs. SMS: Battle of the Heavyweights [Infographic]
By Laura Forer
Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive. Read More

event calendar

Dec 5
 FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 7
 Online Seminar—How to Use Email to Build Customer Relationships PRO
Dec 7
 Online Course—Email Marketing Master Course | 10 online classes
Dec 8
 Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 12
 FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
 B2B Marketing Forum—Registration is now open!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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