| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 17, 2018 |
Hello, friends and fellow marketers.
Is there a word for exhaustion/excitement/need-to-sleep/can't-wait-to-get-up? That's how we here at MarketingProfs are feeling after a fantastic week in San Francisco at our B2B Forum. You might know that we are actually a remote company, so we rarely see our co-coworkers in person, much less so many of our subscribers. But seeing everyone warms our hearts and motivates us to keep on learning to be the best marketers we can be! We hope it did the same for you if you were in San Francisco with us. Now let's get back to learning... right after a nap. Happy Saturday! |
| 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution |
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| Too often, B2B organizations find that scale is the biggest barrier to the optimal use of their marketing automation platforms for demand-gen campaigns. Those of us relatively new to executing those campaigns tend to run into brick walls. Here are 10 such scenarios—and some good advice for getting around them. |
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| Nine B2B Funnel Metrics You Can't Live Without |
| sponsored article |
| TOFU, MOFU, and BOFU numbers tell only part of the story. See where your brand is on the funnel maturity scale to help you figure out the right questions to ask—and the most effective comparisons to make—so you can close more deals. |
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| Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast] |
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| Author Dan Schawbel shares research and insight from his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He explains how technology contributes to disengagement in the workplace, and how companies can combat isolation to improve employee engagement and retention. |
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| What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign |
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| Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tips can help. |
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| Analyzing Your Demand Generation Programs and Campaigns: A NEW Course |
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| Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then you need this course. Start learning! |
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| The Top Factors That Slow B2B Purchases |
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| B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research. But by giving them some basic information and clear pricing you can help alleviate their frustrations. See what else moves B2B buyers more quickly to a purchase. |
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| Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them |
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| ABM has taken marketing by storm. But despite their best efforts, some marketers are frustrated that they’re not seeing expected results from ABM and can’t seem to pinpoint where they’re going wrong. Here are six ways you can set up your ABM program for success. |
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| Top 10 Video Trends [Infographic] |
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| From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching. |
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| Profs Picks |
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| Communication is the heart of marketing. Make sure the hard work you've put into communicating your demand-gen efforts is memorable and useful to your audience. This new marketing course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Check it out—and start learning! |
| Our email marketing campaign management learning path consists of 4 full courses and 25 lessons, taught by instructors who are email experts. This recently-launched learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. |
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Glad you could be here today.
—Laura Forer
Assistant Editor, Webinar Moderator, and Wearer of Many Marketing Hats
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