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| By Tracy Lewis |
| As a marketer today, you need to be attuned to where, when, and how prospects want to receive your messages. You need to be where they go to look for the information they need. But that's just the beginning...
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| By Christian Gulliksen |
| Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
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| By Matthew Grant |
| Marketers need to think and act like executive producers, the people behind movies and TV shows who "find the resources to create the right kind of content for the right audience," the author of Brandscaping argues.
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| Just like any other campaign or marketing program, you need a plan to be able to knock your content efforts out of the park. In just 10 minutes, you'll learn an effective and manageable approach to implementing an awesome content marketing plan.
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| 2013 B2C Content Marketing Benchmarks, Budgets, and Trends |
| Some 86% of B2C marketers are using content marketing, employing 12 tactics on average; but, as with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content, according to the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.
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Four Commandments of SEO
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| Search engine optimization is relatively simple, but the vast amounts of misinformation churned out by so-called experts has muddied the SEO waters. So to help you to see more clearly what needs to be done, here are a few "commandments of SEO" that cut through the detritus.
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By Brendan Cournoyer
As content marketing grows in popularity, so do the myths surrounding it. Here are the three most pervasive content marketing myths and why they drive me crazy.
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Nov 27
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FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality |
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Nov 29
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PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact |
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Dec 4
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FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer |
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Dec 6
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MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
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Dec 13
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PRO Seminar—How to Harness Big Data for your B2B CRM Efforts |
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Dec 14
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Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free! |
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