Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, November 16, 2024
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In This Issue
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ARTICLE
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The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success.
Read more ➔
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RESEARCH
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Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Check out the study findings ➔
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ARTICLE
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Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 15, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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YouTube Thumbnails: Which Facial Expressions Get the Most Views?
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.
See the infographic ➔
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ARTICLE
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How Brands Can Responsibly Roll Out AI as Government Regulations Tighten
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI.
Read more ➔
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RESEARCH
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Why B2B Marketers Are Investing in AI
What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
5 Types of Segmentation
There are five major ways to segment your market. And each method will tell you something different about your audience! Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO.
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Upcoming Events
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DEC
5
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60-minute webinar | sponsored by ON24
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