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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 16, 2019 |
| The New 4Ps of Marketing | ||||
| At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are paving the way forward. | ||||
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| Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast] | ||||
| Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. Read more and listen in on this insightful conversation. | ||||
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| Eight Practical Yet Powerful KPIs for Measuring Influencer Performance | ||||
| We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is. Or, more specifically: How do we measure it? | ||||
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| Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic] | ||||
| Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses? | ||||
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| Marketing Writing: Learn How to Be a Better Writer | ||||
| MarketingProfs event | ||||
| One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN. | ||||
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| How to Leverage Sales Teams for PR and Content Marketing | ||||
| Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR. | ||||
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| The 10 Most Valuable Global Brands [Study] | ||||
| The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. For the remaining top 10, as well as the top brands with the greatest growth, check out the study findings. | ||||
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| Three Off-Site Tactics That Seriously Boost SEO Traffic | ||||
| Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute these highly effective stratagems. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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