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In This Issue
+ How-To: Email Open Rates: Truth, Lies, and What to Do About Them
+ Podcast: Mastering the Invisible Sale: Author Tom Martin
+ #SocialSkim: Twitter Custom Timelines, Instagram Ads, Typhoon Aid
+ PRO NEW Guide: Dig Up Data on Your Competitors and Play for the Win
+ Survey Says: The Most Effective Tactics for Acquiring Email Subscribers
+ Infographic: Seven Myths of Email Marketing
+ My View: 10 Marketing Lessons From Dr. Seuss
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How-To Email Open Rates: Truth, Lies, and What to Do About Them
By Karen Talavera
Declining email open rates... Chances are, they bother you. But don't fret, here's both a diagnostic checklist to see what's going wrong—and some suggestions on more useful ways to measure email performance. Read More
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Podcast Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Tom Martin, founder of Converse Digital and author of The Invisible Sale, discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching. Read More
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PRO NEW! How to Dig Up Data on Your Competitors and Play for the Win
This 10-page mini-guide will help you to think strategically about your competitors' next moves and teach you the most effective ways to stay one step ahead. Read More
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Survey Says
The Most Effective Tactics for Acquiring Email Subscribers
By Ayaz Nanji
Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement. Read More
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Quick Take
#SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram Ads
By Angela Natividad
It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and which platform is growing the fastest for online content sharing. Skim to share the love! Read More
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My View There's Content in Your Pocket: 10 Marketing Lessons From Dr. Seuss
By Oliver Wellington
Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers? Read More
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