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In This Issue
+ How-To: 10 Tactics to Increase Newsletter Subscriptions
+ Podcast: From B2C and B2B to H2H (Human to Human): Author Bryan Kramer
+ #SocialSkim: Berlin Wall, Facebook Updates, YouTube's New Strategy
+ PRO Seminar: How to Lead the Mindful Marketing Revolution
+ Survey Says: The 20 Most 'Simple' Brands in the World
+ Infographic: How to Fuel Your Sales Engine With Social Content
+ My View: What Made These People & Companies Our 2014 Bright Bulb Winners
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How-To 10 Tactics to Increase Newsletter Subscriptions
By Aleksander Czyz
Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers. Read More
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Podcast From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
All marketers need to create marketing communications that speak H2H—human to human. Social strategist and author Bryan Kramer shares a communication framework all marketers can use. Read More
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PRO Seminar: How to Lead the Mindful Marketing Revolution
You'll discover how today's marketing revolutionaries have learned to stop, breathe, and reflect on the more human side of marketing to generate new opportunities and transform customer relationships. Read More
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Survey Says
The 20 Most 'Simple' Brands in the World
By Ayaz Nanji
Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in a row, according to a recent report from Siegel+Gale. Read More
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Quick Take
#SocialSkim: Berlin Wall Video, Facebook and Instagram Updates, YouTube's New Strategy
By Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream! Read More
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My View Brilliant B2B Marketing Examples: What Made These People and Companies Our 2014 Bright Bulb Winners
By Jo Roberts, Rob Zaleski
Want to find outstanding examples of B2B marketing? Check out these 2014 Bright Bulb B2B Award winners and the reasons we find them awesome. Read More
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Nov 18
FREE Seminar—Why Events Are the Best B2B Marketing Channel in the World
Nov 20
PRO Seminar—How to Build a Thriving Brand Community
Nov 25
FREE Seminar—Enhancing Your Mobile Strategy: A Neiman Marcus Case Study
Dec 4
PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
MarketingProfs University—Email Marketing Master Course
Dec 12
Virtual ConferenceMarketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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