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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 14, 2020 |
| Three Opportunities B2B Marketers Must Seize During 2021 Planning | ||||
| 2020 has rebooted marketing. As companies move to finalize 2021 planning, we have an opportunity to accelerate progress in the direction that we've known for years we need to go toward. When planning for next year, keep these three key factors in mind. | ||||
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| So Much of What You Knew About Thought Leadership Has Changed | ||||
| Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right. | ||||
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| Can You Create a Meaningful Experience in a Virtual Conference? | ||||
| That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things. | ||||
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| MarketingProfs PRO Members Talk About How They're Surviving (and Thriving) [Podcast] | ||||
| MarketingProfs PRO members M. Valentina Escobar-Gonzalez, Fred Faulkner IV, and Robert Collins talk with MarketingProfs' own Kerry O'Shea Gorgone and Matt Snodgrass, and special guest co-host Chris Brogan. Read more and listen in on this insightful conversation. | ||||
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| Campaign Execution and Measurement Best-Practices | ||||
| MarketingProfs event | ||||
| The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But campaign management and measurement are challenging, especially when teams are working remotely. These 2 sessions will offer best-practices for achieving success. | ||||
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| Buyer Personas Demystified: Seven Steps to Success [Infographic] | ||||
| Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results. Check out the infographic. | ||||
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| Inbound vs. Outbound Lead Gen: A Visual Comparison [Infographic] | ||||
| Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales. Check out the infographic. | ||||
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| Marketing Strategy Master Class Launches December 1 | ||||
| MarketingProfs training | ||||
| Learn how to analyze your market and create a robust and agile marketing strategy with our new master class. We'll have four watch parties with live Q&A this December so you can complete this strategy master class in just four weeks. Register today. | ||||
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| How to Use Email to Support the Needs-Discovery Process | ||||
| In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult to do. But the shift to virtual has given organized sellers an even greater advantage. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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