MarketingProfs This Week

Saturday, November 12, 2022

📋 Table of Contents

1. Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

2. The End of Third-Party Cookies Is a New Beginning for Digital Advertisers

3. Four Common Content Reporting Challenges and How to Fix Them

4. Direct Mail Marketing Trends

5. Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)

6. How to Find a Perfect Audience on Social Media

7. Influence the Decision-Makers MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'
article
Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'
Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way. »
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers
podcast
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even moreso than collecting data. Are you ready to have a third-party cookie conversation? Read more and listen in. »
Four Common Content Reporting Challenges and How to Fix Them
article
Four Common Content Reporting Challenges and How to Fix Them
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them. »
Direct Mail Marketing Trends
research
Direct Mail Marketing Trends
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research. Check out the study findings. »
Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)
article
Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel. »
How to Find a Perfect Audience on Social Media
infographic
How to Find a Perfect Audience on Social Media
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs. Check out the infographic. »
Influence the Decision-Makers
MarketingProfs training course
Your customers aren't numbers; they're people with unique desires and goals. Customized marketing provides unique experiences to rally decision-makers around your solutions. The Communicating Your Demand Generation Programs and Campaigns course shows you how to structure your multitouch campaign and get your team working together for stronger demand gen results.
Create customized experiences
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
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Did You Miss Us?
Recent MarketingProfs content
Five PR Strategies for Brand-Building Through the 2022 'SaaSacre' »
How the Lines Between B2B and B2C Are Blurring [Infographic] »
The Most Valuable Global Brands »
Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast] »
Tips for Optimizing Your Marketing Videos [Infographic] »
Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 1 of 2) »
News You Can Use
Updates from around the industry
Veritone's aiWARE Selected by Deloitte to Advance AI Practice Focused on Helping Clients Discover and Manage Media, Text, and Data at Scale Business Wire
Anteriad to Make B2B Marketing Data Available on Snowflake Marketplace MarTech Series
Staircase AI Launches New ML Model With 90% Accuracy in Identifying Customer Sentiment to Minimize Churn PR Newswire
Pivotree and GreyOrange Announce Strategic Partnership to Transform Supply Chain Capabilities PR Newswire
New B2B Intelligence Platform Launched by The Bliss Group and Ringer Sciences MarTech Series
G2 Market Intelligence Informs Smarter Go-to-Market Decisions With Millions of Data Points From Real Software Buyers PR Newswire
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