Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Nov 12, 2016 Vol. 5, No. 45
In this issue
1. How-To: Buyer Personas: How Much Detail Is Too Much?
2. #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week
3. Podcast: How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman
4.  PRO  On-Demand Seminar: Discover Your Presentation Persona
5. Survey Says: Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
6. My View: Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)
7. Infographic: Unwrapping the 2016 Holiday Shopping Experience
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Join us on Nov 22 for our free seminar Advocacy and the Bottom Line: How to Make It Work. Hootsuite will share what they learned when building thier own advocacy program.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Buyer Personas: How Much Detail Is Too Much?
By Marcus Schaller
At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
On-Demand Seminar: Discover Your Presentation Persona
In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. Read More
advertisement
Advertisement  Want to know how to access and display your data so you can make better marketing decisions? Join us on Nov 15 for our free seminar: Tell Your Story with Data.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
By Ayaz Nanji
Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. Read More
Quick Take
#SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week
By Christian Neri
Facebook steps on LinkedIn turf with job postings, also it trials ads for TV screens; hope for Viners as Twitter considers sale; Facebook revives gaming hopes with "Instant Gaming"; WhatsApp tests its version of Snapchat Stories; 5 top-notch Instagram tools for businesses; and more! Read More
Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Four Ways to Market To Millennials (Without Underestimating or Patronizing Them)
By Kelsey O'Neill
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. Read More

event calendar

Nov 15
 FREE Seminar—Tell Your Story With Data
Nov 17
 PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Nov 22
 FREE Seminar—Advocacy and the Bottom Line: How to Make It Work
Dec 1
 MarketingProfs University—Email Marketing Master Course
Dec 8
 PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625