| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 10, 2018 |
Hello, fellow marketers.
How do you do your best learning? Some of us are visual learners—we want to read articles or scan infographics. Some of us are auditory learners, finding that listening to a podcast as we run or commute is how we best absorb information. Others of us are more kinetic learners—we want hands-on education. Whatever your learning style, we've got you covered. Read, listen, or take a course to give you a bigger marketing brain. |
| Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted |
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| If you are a B2B marketer who places a high value on content marketing and you have a content strategy in place, you are ahead of the curve. But are you taking steps to ensure that none of your efforts on the ground are wasted? Make sure your content marketing efforts pay off. |
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| Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing? |
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| We marketers often struggle to attribute conversions to our campaigns and marketing assets. But the need to prove ROI is going to get only greater as our teams look for additional budget to spread across the many channels we want to use. What's to be done? |
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| How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast] |
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| Yes, growth is great, but if your business is growing on a shaky foundation, all that work could backfire. Learn how to set up your company for healthy growth with best-selling author Allison Maslan as she shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. Listen here to get growing. |
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| Orchestrating and Communicating Your Account-Based Marketing Campaigns: A NEW Course |
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| Demand-generation content succeeds best when you develop a keen understanding of your buyers as well as their individual purchase paths. Discover the tools you need to seamlessly pull off complex, multipronged ABM campaigns in this new course. Start learning! |
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| Why ABM Isn't Working (And How to Fix It) |
| sponsored article |
| Data, data, everywhere, and not a drop you can use. Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes for ineffective ABM programs. Here are three steps you can take to make your data more usable. |
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| US Millennials' 100 Favorite Brands [Infographic] |
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| Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania. Check out which brands are in the top 100. |
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| Five Tips to Ace This Holiday Season With Search Ads |
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| The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace this holiday season. |
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| How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic] |
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| Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process. Check out this handy infographic. |
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| Profs Picks |
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| Only a few days left! If you're interested in leveling-up your career (and maybe even your life)—from perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI—come to the MarketingProfs B2B Marketing Forum. You'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
| Communication is the heart of marketing. Make sure the hard work you've put into communicating your demand-gen efforts is memorable and useful to your audience. This new marketing course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Check it out—and start learning! |
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Glad you could be here today.
—Laura Forer
Assistant Editor, Webinar Moderator, and Wearer of Many Marketing Hats
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