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In This Issue
+ How-To: Five Marketing Decisions Social Media Should Be Shaping
+ Slide Show: Use Your Last Event as a Launching Pad for Your Next Event
+ Podcast: Small Town Rules: Author Becky McCray on Marketing Smarts
+ PRO 10-Minute Video Tutorial: Inject Your Company's Voice Into Content
+ Survey Says: Small Businesses Stepping Up Social Marketing
+ Quick Take: Three Tips When Naming Your Company or Product
+ My View: Stop Making These Three Excuses for Not Creating Videos
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How-To Five Marketing Decisions Social Media Should Be Shaping
By Molly Glover Gallatin
If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts. Read More
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Slideshow Use Your Last Event as a Launching Pad for Your Next Event
By Christian Gulliksen
After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT event to be just as successful. Read More
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Podcast Small Town Rules: Author Becky McCray on Marketing Smarts
By Matthew Grant
Becky McCray is a cattle rancher, liquor store owner, and co-author of the book Small Town Rules, which, among other things, introduced me to the concept of "planning for zero." As in, "There will be times when your income is zero and you just might as well plan for that right now." Read More
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PRO 10-Minute Video Tutorial: How to Inject Your Company's Voice Into Content with Mitch Joel
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competition. You'll learn to bring your organization's unique perspective to the content you create. Read More
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Survey Says
Small Businesses Stepping Up Social Marketing
Two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets. Read More
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Quick Take
Three Tips When Naming Your Company or Product
Perhaps you're launching a new business. Maybe it's time to overhaul your brand. Or you might have a new product. Whatever the situation, you need a new name—and choosing one can be tricky. Here's what you need to know before you set off into the sometimes-weird world of naming. Read More
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My View Stop Making These Three Excuses for Not Creating Videos
By Drew McLellan
Your main reasons for not creating videos for your business are no longer valid. Find out why in this blog post. Read More
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Nov 13
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PRO Seminar—How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
Nov 27
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 6
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Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
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