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In This Issue
+ How-To: The Top 10 Keys to Writing Attention-Capturing Subject Lines
+ Podcast: Multitasking Distracts Mindful Marketers: Author Lisa Nirell
+ #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, More!
+ PRO How-To Guide: Create a High-Frequency Content Development System
+ Survey Says: 2015 Marketing and Advertising Salary Guide
+ Infographic: Hit a Home Run With Your A/B Testing
+ My View: Five Takeaways From the B2B Marketing Forum 2014
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How-To The Top 10 Keys to Writing Attention-Capturing Subject Lines
By Curt Keller
All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines. Read More
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Podcast Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer. Read More
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PRO How-To Guide: Pump Up the Volume: How to Create a High-Frequency Content Development System
In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates the kinds of results that help your leadership team wants to see. Read More
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Advertisement  Looking to make your content marketing program stand out? Let Content Marketing Crash Course help! These 11 classes, taught by content marketing experts, will give you tools, knowledge, and tactics that you can implement immediately. Save $200 when you register using code LASTCONTENT!
Survey Says
2015 Marketing and Advertising Salary Guide
By Ayaz Nanji
Starting salaries for marketing and advertising professionals are expected to increase by 3.5% on average in 2015, according to a recent report from The Creative Group. Read More
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Quick Take
#SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!
By Angela Natividad
Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), and find new ad offerings on Tumblr and Snapchat. Skim for the social score. Read More
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My View Five Takeaways From the B2B Marketing Forum 2014
By Zachary Dominitz
I recently attended the MarketingProfs B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference. Read More
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Nov 4
 FREE Seminar—Five Strategies to Increase Event ROI
Nov 6
 PRO Seminar—How to Create Visual Content That Gets Shared and Drives Traffic
Nov 12
 FREE Seminar—Want to Sit at the Grown-Up Table? Get Sirius About Data
Nov 13
 PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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