MarketingProfs This Week

Saturday, October 8, 2022

📋 Table of Contents

1. The State of Blogging in 2022: Post Length and Writing Trends

2. The Magical Combination of B2B Marketing and Instagram

3. Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

4. Why It's Not Your Sales Team's Job to Nurture Leads

5. Workplace Communication Trends for 2022

6. Eight Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

7. Next Week! Feed Your Marketing Soul MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The State of Blogging in 2022: Post Length and Writing Trends
research
The State of Blogging in 2022: Post Length and Writing Trends
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research. Check out the study findings. »
The Magical Combination of B2B Marketing and Instagram
podcast
The Magical Combination of B2B Marketing and Instagram
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential. Read more and listen in. »
Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)
article
Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)
Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events. »
Why It's Not Your Sales Team's Job to Nurture Leads
article
Why It's Not Your Sales Team's Job to Nurture Leads
To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done. »
Workplace Communication Trends for 2022
infographic
Workplace Communication Trends for 2022
How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into these questions. Check out the infographic. »
Eight Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty
article
Eight Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation. »
Next Week! Feed Your Marketing Soul
MarketingProfs B2B Forum
It feels like a gazillion years since we were able to gather in one place to share ideas and shenanigans. But it's almost here! B2B Forum will be at the Omni Boston hotel, starting with pre-conference workshops on October 12, and we guarantee it will be an AMAZING 2+ days to feed our marketing souls. Ann Handley will be there. The MarketingProfs Team will be there. 50+ brilliant B2B marketing leaders will be speaking there. And an amazing group of B2B marketers looking to level-up their marketing game will be there. We hope you'll be there too! Don't have your ticket yet? There's still time... but not much!
Get your ticket!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Why VoC and CX Can't Be One Size Fits All »
Workplace Communication Trends for 2022 [Infographic] »
What Is Marketing Strategy? A Brief Introduction »
A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break »
Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast] »
The 10 Key Roles of Top-Performing Sales Managers [Infographic] »
News You Can Use
Updates from around the industry
Flashinfo Provides Powerful B2B Intelligence Databases and Endows Enterprises in Discovering Customers in Chosen TAM MarTech Series
Stigg Changes the Game for B2B SaaS Pricing Models Tech Times
Optimizely Introduces Boundless Digital Invention: A New Era of Marketing and DX Without Limits Business Wire
DesignRush, the B2B Marketplace, Ventures Into Media With Launch of "Spotlight" Yahoo Finance
Productiv Launches Enhanced SaaS Management Platform to Help Companies Optimize Costs and Rationalize Portfolios in an Uncertain Economic Climate Yahoo Finance
mParticle Announces New Custom Access Roles to Enhance Security of Customer Data PR Newswire
Upcoming Events
OCT
20
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
OCT
25
[Webinar] The Everybody Writes 2 Book Launch Bash!
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OCT
26
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
NOV
11
[Friday Forum] Email Marketing Friday Forum
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DEC
9
[Friday Forum] Marketing Planning Friday Forum
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