MarketingProfs Today: 8 October 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Improve Your Tech Marketing Videos With E-Learning Insights
2.	#SocialSkim: Facebook Challenges eBay, Craigslist: 11 Stories This Week
3.	Podcast: Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts
4.	PRO MarketingProfs University: Plan and Build a Can't-Fail Content Marketing Strategy
5.	Survey Says: The Most Annoying Things Brands Do on Social Media
6.	My View: You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal
7.	Infographic: How to Successfully Become an Online Brand Publisher

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you be awesome on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code AWESOME.

How-To

How to Improve Your Tech Marketing Videos With E-Learning Insights

By Bruce McKenzie

Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense. Read More

Podcast

Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

A business storytelling strategist and author shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv. Read More

FOR PRO Members

MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy

In this PRO seminar, we'll share key factors for content marketing success, including how to deliver useful information to customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates you can immediately use to reach, engage, and convert new customers. Read More

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code AWESOME!

Survey Says

The Most Annoying Things Brands Do on Social Media

By Ayaz Nanji

Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social. Read More

Quick Take

#SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This Week

By Christian Neri

Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on LinkedIn; Snapchat for lead gen; and much more... Read More

My View

You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal

By Matt Press

Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. Read More

event calendar

Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 11	FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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