📋 Table of Contents

Saturday, October 7, 2023

📋 Table of Contents

1. The B2B Buying Process Visualized

2. How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World

3. Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

4. A Masterclass in B2B Storytelling

5. When AI Is Too Much: How to Balance Human and AI Marketing

6. Five Effective Ways to Justify B2B Marketing Spend

7. B2C Strategies for Better B2B Content Marketing

8. Are Businesses Creating AI Guidelines for Employees?

9. Marketers Using ChatGPT to Get Ahead MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

The B2B Buying Process Visualized

Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two are not the same)—is also important. Le's visualize the process to truly understand it. »

podcast

How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World

Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more. Read more and listen in. »

article

Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important. »

video

A Masterclass in B2B Storytelling

If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch. Tune in! »

article

When AI Is Too Much: How to Balance Human and AI Marketing

Have you ever been on the receiving end of AI that didn't work well? It can be awkward and even creepy. To avoid that "uncanny valley," marketers need to learn which functions are human-specific and which ones can be passed off to a bot. »

infographic

Five Effective Ways to Justify B2B Marketing Spend

How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend. Check out the infographic. »

article

B2C Strategies for Better B2B Content Marketing

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. Here are some ideas. »

research

Are Businesses Creating AI Guidelines for Employees?

Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research. Check out the study findings. »

Marketers Using ChatGPT to Get Ahead

MarketingProfs PRO member offer

Are you using generative AI tools like ChatGPT to create content in your brand voice, improve your on-page SEO, and research your buyers? Your competitors are. It's not too late to discover the shortcuts that put AI to work for you in AI for Content Creators.

Get ahead with AI tools

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Are Businesses Creating AI Guidelines for Employees? »

The B2B Buying Process Visualized »

Five Effective Ways to Justify B2B Marketing Spend [Infographic] »

Three Generative AI Tools and Tricks You May Not Have Considered »

Strategic Alliances: Benefits and Risks »

A Masterclass in B2B Storytelling | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Total Product Marketing Unveils Innovative AI Tech Stack to Empower B2B Businesses PR Newswire

Yeager Releases Guided Practice Solutions to Empower B2B Technology Marketers Business Wire

TradeCentric Enhances Coupa Invoice Automation Integration for B2B Buyers PR Newswire

Jasper Welcomes Former Dropbox President Timothy Young as CEO MarTech Series

LinkedIn Introduces Generative AI-Powered Tool for B2B Marketers Adweek

Botify Announces New Measurement Benchmark Model for Calculating Return on Organic Search Spend Business Wire

6sense Enhances Go-To-Market Team Alignment, Names Latané Conant as Chief Revenue Officer Business Wire

Zendesk Extends Its CX Leadership With Powerful Generative AI Offerings MarTech Series

Upcoming Events

OCT

From Choice to Checkout: Insights for Winning the Buyer Journey
45-minute webinar | sponsored by Vericast

OCT

How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting

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