| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 06, 2018 |
HI and SURPRISE!
And a HUGE WELCOME to the first weekly edition of a brand-spanking-new newsletter! You can read the full story about this new look and feel in my explanation... but if that's TL;DR, here's the gist: This newsletter has a new look and feel because MarketingProfs itself has a new look and feel—and a whole new set of products, too.
But this newsletter is still—in fact, more than ever—your source for What Matters in Marketing. It's curated by us, for you. This kickoff weekly issue is stuffed to the gills. So let's get to it!
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| How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns |
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| B2B marketers: These days, you can't just sift through your database and market the heck out of your existing contacts. Today, your customers expect a better experience. More personalized. More relevant. And you (and your brand) are up to the challenge! For many of us, the best way to deliver is through an Agile marketing strategy. What's Agile all about? We're glad you asked. Here's a no-fluff explanation, along with five steps to implementing an Agile approach that delivers. Read the article |
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| Four Tips for Gutsy Branding: How to Make Your Business Stand Out |
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| What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. So find and capitalize on your brand's gutsy qualities. Here's how to do it |
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| Account-Based Marketing: A NEW Learning Path |
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| True story: A well-executed account-based marketing campaign gives you an edge over the competition—and helps you close sales. This learning path gives you practical, insightful information so you can produce sophisticated ABM campaigns like a PRO! Start learning |
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| Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast] |
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| Want your customers to hear all about it through the grapevine? (That "it" being your brand and your messaging.) To learn how to use word-of-mouth to spread brand awareness and encourage more purchases, listen up! (or just read the article) |
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| 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions |
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| Are you being paid enough for all that you do? Check out these 2019 US salary forecasts—including salary tables—for a host of corporate and agency marketing, advertising, and public relations positions. See how much you're worth as a marketer |
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| Four Ways Design Can Help You Market to Women |
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| Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign. Here's how you can better reach your audience |
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| How Marketers Can Be Strategic Influencers, and Why Our Input Is Key for Companies [Infographic] |
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| We marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard. Check out this infographic |
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| Profs Picks |
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Weekly insight: "When people start to think of their mobile device as an assistant rather than a search terminal, it changes the kind of questions they ask."
—Think With Google |
Quote of the week: "Geography is not an obstacle anymore. Distance is not a hurdle. Nor is language, because free online translation tools can help us translate.... So Velayudhan can type in Tamil and have it sent in Russian to Tatyana from Novosibirsk. This is an unprecedented capability of connection that humanity is experiencing."
—Gopi Kallayil, Google; opening keynote at the upcoming B2B Marketing Forum
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"Signs you're doing it right. Check out the @MProfsEvents @Marketingprofs B2B Forum keynote speakers. 4 women, 3 men, 4 people of color. Support events that support the world you want to see."
—Tweet by Christopher S. Penn (@cspenn)
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Thank you for being here. Thank you for reading. You are why we do what we do.
Love,
—Ann Handley, Chief Content Officer
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