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In This Issue
+ How-To: Nine Tips for Writing Effective SEO Content
+ Slide Show: The Incredible Shrinking Organic SERP
+ Podcast: Three Lessons From Dave 'United Breaks Guitars' Carroll
+ PRO NEW How-To Guide: The ABC's of SEO
+ Survey Says: Why Facebook Users 'Like' (and 'Unlike') Brands
+ Quick Take: Four Steps to a Social Media Strategy [Infographic]
+ My View: B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book]
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How-To Nine Tips for Writing Effective SEO Content
By Shelly Kramer
Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, important. In fact, poorly written and unoptimized Web content can render you all but invisible online. Not good... Read More
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Slideshow The Incredible Shrinking Organic SERP
By Christian Gulliksen
Suddenly, being on the first page of SERPs got even harder. Recently search marketers noticed yet another change at Google: Instead of 10 organic results on a search engine results page, only seven were displayed. Read More
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Podcast Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll
By Matthew Grant
Dave Carroll is the man whose guitar United broke. He then created the now-famous viral video about his experience. I asked him how companies can avoid a "Dave Carroll" in their future. This is what he said. Read More
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PRO NEW How-To Guide: The ABC's of SEO
Much has changed in recent years with regard to SEO and the process of earning top rank. This 38-page guide will bring you up to speed in no time. Learn which keywords you should target, how to climb to the top in search engine results, and what you can do to get started today! Read More
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Advertisement  Save $79 on PRO membership during the month of October only! Use code OCTOBER at check out.
Survey Says
Why Facebook Users 'Like' (and 'Unlike') Brands
Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, according to a survey from Lab42. Read More
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Quick Take
Four Steps to a Social Media Strategy [Infographic]
By Dave Calibey, Maura Beaudreault
Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. Read More
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My View B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book]
By Ann Handley
Does your B2B marketing feel old-fashioned and boring? To help you energize your B2B marketing (and to prepare for this week's B2B Forum), TopRank and MarketingProfs put together an e-book of tips and interviews from 33 B2B innovators. Read More
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