<title>5 October 2013 Issue: MarketingProfs This Week

Today's dose of must-know knowledge. | Trouble viewing? View in browser.

	How-To: With Little SEO Value Left, Are Press Releases Still Worthwhile?
	Podcast: Employees as Brand Advocates: IBM's Ethan McCarty
	Survey Says: 2014 B2B Content Marketing Benchmarks, Budgets, Trends
	PRO Seminar: How to Avoid the Pitfalls of a Bad RFP
	#SocialSkim: Social Media This Week, Including Social Sales & Social ROI
	Infographic: 12 Tenets of Content Creation
	My View: Who Are the Brightest B2B Marketers of 2013?

JUST ONE WEEK LEFT to register for Social Media Marketing: The Full Monty, a 12-class MarketingProfs University course that shows you how to boost your ROI and spread the use of social media across all business areas. Save $200 when you use code MONTY13.

With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?

By Rebecca Joyner

Just as press releases were going the way of the horse and buggy, SEO saved the workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what? Read More

Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts

By Kerry O'Shea Gorgone

IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization. Read More

Seminar: How to Avoid the Pitfalls of a Bad RFP

This seminar will help consultants and others to understand their options when faced with a bad RFP. You'll explore how to overcome the most common problem areas and how to maximize your chances of success if you choose to proceed. Read More

Content is king, but sometimes it's a struggle to keep the king on his throne. Ensure that your content continues to reign with Content Marketing Crash Course. 12 classes that will solve your most pressing content marketing issues. Save $200 when you use code CONTENT13.

2014 B2B Content Marketing Benchmarks, Budgets, and Trends

B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research. Read More

#SocialSkim: Social Media This Week, Including Social Sales and Social ROI

By Angela Natividad

Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum. Read More

Who Are the Brightest B2B Marketers of 2013?

By Michaela Delong
Looking for B2B marketing inspiration? Check out the finalists of the first Bright Bulb Awards for examples of excellence, innovation, and brilliance in B2B marketing. Read More

Oct 9-11	B2B Forum 2013—Boston, MA *SOLD OUT*
Oct 10	PRO Seminar—Seven Ways to Revive Your Marketing Strategy
Oct 10	MarketingProfs University—Social Media Marketing *Use code MONTY13 to save $200*
Oct 15	FREE Seminar— Marketing Automation: Target, Acquire, and Convert the RIGHT Prospects
Oct 17	PRO Seminar—Take on the World: Compete Globally with Customer Experience Management
Oct 22	FREE Seminar—The Power of Presence: How to Get Audiences to Hang On Every Word
Oct 25	On-Demand: B2B Forum 2013—Online
Nov 8	Virtual Conference—Mobile Marketing *Sign up for free!*
Dec 5	MarketingProfs University—Content Marketing Crash Course *Use code CONTENT13 to save $200*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley	Director of Publications: Vahe Habeshian
Blog Editor: Veronica Jarski	Research Writer: Ayaz Nanji
Advertise with us: Download our Media Kit or call (866) 557-9625	Contributor: Angela Natividad