MarketingProfs This Week: 31 October 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Landing Page Design: Seven Tested Ways to Improve Conversion
2.	#SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup
3.	Podcast: Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, Tripwire
4.	PRO Seminar: Social Media and SEO: Tips for Successful Integration
5.	Survey Says: The State of User Experience: What Visitors Expect From Sites
6.	My View: Your Great Content Doesn't Matter If It Isn't Reaching the Right Audiences
7.	Infographic: Five Email Marketing Strategies That Will Scare Your Competition Senseless

Heard the rumor? Yeah, apparently they're saying that email's dead. Well, guess what? You're reading this, so it's obviously not dead. Want to hear us debunk a bunch more of those myths and share some killer email tips? Check out Email Marketing Master Course. Save $200 with code EMAILMASTER.

How-To

Landing Page Design: Seven Tested Ways to Improve Conversion

By Alp Mimaroglu

There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. Read More

Podcast

Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire

By Kerry O'Shea Gorgone

The Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. Here, we feature the B2B Marketer of the Year, Best Large In-House B2B Campaign, and the Best Small Team In-House Campaign category winners. Read More

FOR PRO Members

PRO Seminar: Social Media and SEO: Tips for Successful Integration

You'll learn how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll understand which KPIs to focus on and what tactics to use for tracking and measuring your efforts—and successes! Read More

Are you making the most of your email marketing program or do you have it set on autopilot with your fingers crossed? If you're looking to up your email game, enroll in Email Marketing Master Course. Register using code EMAILMASTER and save $200. Satisfaction guaranteed!

Survey Says

The State of User Experience: What Visitors Expect From Sites

By Ayaz Nanji

Which elements of a website's user experience matter most to people? What makes them decide to continue using a site? Read More

Quick Take

#SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup

By Angela Natividad

This week: the strongest US social brand, how Snapchat plans to improve video production offerings, which content marketing horrors to avoid, how Google's helping users pick costumes, and how Target won social points with a Halloween promo. Read More

My View

Your Great Content Doesn't Matter If It Isn't Reaching the Right Audiences

By Joanna Madej

You need to view the content you produce through the lens of strategic objectives. Otherwise, you may be wasting time producing content that your customers and prospects never see. Read More

event calendar

Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 10	FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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