MarketingProfs This Week

Saturday, October 30, 2021

📋 Table of Contents

1. Five Ways to Use Empathy for Better B2B Marketing

2. Six Tips for Generating More Leads With Your Marketing Content

3. The Most Important Search Ranking Factors According to SEO Experts

4. Three Things B2B Marketers Can Learn From B2C Marketing Strategies

5. The 25 Most Valuable Global Brands in 2021

6. Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences

7. Six Ways to Maintain Customer Trust

8. Get Your Strategy Ready for Success in 2022 MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Ways to Use Empathy for Better B2B Marketing
article
Five Ways to Use Empathy for Better B2B Marketing
We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it. »
Six Tips for Generating More Leads With Your Marketing Content
article
Six Tips for Generating More Leads With Your Marketing Content
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that. »
The Most Important Search Ranking Factors According to SEO Experts
research
The Most Important Search Ranking Factors According to SEO Experts
SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research. Check out the study findings. »
Three Things B2B Marketers Can Learn From B2C Marketing Strategies
article
Three Things B2B Marketers Can Learn From B2C Marketing Strategies
Even though B2C and B2B brands operate differently, B2B brands can implement B2C digital marketing strategies to increase revenue and develop long-term customer relationships. Here are three areas to focus on. »
The 25 Most Valuable Global Brands in 2021
research
The 25 Most Valuable Global Brands in 2021
Apple is the world's most valuable brand for the ninth consecutive year, according to recent research. Check out the study findings. »
Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences
article
Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences
A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly. »
Six Ways to Maintain Customer Trust
infographic
Six Ways to Maintain Customer Trust
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values. Check out the infographic. »
Get Your Strategy Ready for Success in 2022
MarketingProfs Master Class
Join Allen Weiss for his live Master Class Watch Parties with Q&A starting November 5. You'll learn how to create an agile, defensible marketing strategy so your brand can succeed in 2022 and beyond. Free for PRO members.
Register
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you proud of what you've achieved with ABM in your organization? Proud of a peer who has had great success with ABM programs? Nominations are now open for the 2021 ABM Leadership Awards! Nominate yourself or a peer by Friday, November 5, for the opportunity to be selected as a top ABM Leader in 2021.
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Firstup Announces Orchestrated Email to Help Internal Communications Teams Personalize the Digital Employee Experience PR Newswire
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Influ2 Raises $8M in Series A to Build Comprehensive Buying Group Marketing Solution Yahoo Finance
Vikrant Chowdhary Joins CleverTap as Company's First-Ever Chief Growth Officer PR Newswire
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ActionIQ Launches Industry-First Fully Integrated Real-Time Customer Experience Solution PR Newswire
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