MarketingProfs This Week

Saturday, October 29, 2022

📋 Table of Contents

1. The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

2. Using Video Testimonials as a Tool for B2B Growth

3. Hard Truths About B2B Personalization, Its Effectiveness, and Its Future

4. Do You Really Need to Hold That Meeting?

5. How to Humanize Your B2B Strategy in Five Steps

6. How AI-Powered Marketing Tools Will Help SMBs

7. Got the Boston Blues? MarketingProfs B2B Forum on-demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good
article
The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help. »
Using Video Testimonials as a Tool for B2B Growth
podcast
Using Video Testimonials as a Tool for B2B Growth
There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all. Read more and listen in. »
Hard Truths About B2B Personalization, Its Effectiveness, and Its Future
article
Hard Truths About B2B Personalization, Its Effectiveness, and Its Future
Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two writers who did just that, and highlights points that are worth considering in the context of B2B. »
Do You Really Need to Hold That Meeting?
infographic
Do You Really Need to Hold That Meeting?
This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email. Check out the infographic. »
How to Humanize Your B2B Strategy in Five Steps
article
How to Humanize Your B2B Strategy in Five Steps
B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully—on a human level—follow these five steps. »
How AI-Powered Marketing Tools Will Help SMBs
research
How AI-Powered Marketing Tools Will Help SMBs
Most marketers at small and medium-sized businesses believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research. Check out the study findings. »
Got the Boston Blues?
MarketingProfs B2B Forum on-demand
Heartbroken that you missed B2B Forum in Boston? You can still watch 46 educational sessions and 5 incredible keynotes. Learn how to make your data presentations more emotional with Mona Chalabi. Discover how AI can assist your marketing with Paul Roetzer. Learn how to slightly unhinge your B2B social media presence and gain fans with Ann Handley. And so much more—all available to PRO members until Dec 31.
Watch the Boston events you missed
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good »
How AI-Powered Marketing Tools Will Help SMBs »
Do You Really Need to Hold That Meeting? [Infographic] »
To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention »
The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic] »
Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally MarTech Series
Merge Raises $55M Series B, Launches New Free Tier for Startups Yahoo Finance
TradeCentric and Coupa Collaboration Extends Reach of B2B Connected Commerce PR Newswire
Reveal Begins Rapid Deployment of Automated Data Connectors After Acquiring Technically Creative MarTech Series
inriver Extends Digital Shelf Analytics Capabilities With 'Channel Insights' Business Wire
Grammarly Announces New Tone Rewrite Suggestions to Help Professionals and Teams Build Better Relationships Business Wire
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