MarketingProfs Today: 29 October 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Small but Mighty Marketing Tools Your Team Can Use Today
2.	#SocialSkim: Twitter Kills Off Vine, Instagram Tests Live Video: 12 Stories This Week
3.	Podcast: Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman
4.	PRO On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts
5.	Survey Says: How Google Search Has Changed in 2016 [Infographic]
6.	My View: How Grocery Shopping Data Reveals the New Consumer
7.	Infographic: 10 Ways to Make Your Marketing Meetings More Productive

Join us on Nov 11 for our free Marketing Strategy Virtual Conference. We have three live sessions lined up to help you make 2017 your best marketing year yet.
Register today.

How-To

Small but Mighty Marketing Tools Your Team Can Use Today

By Marc Johnson

How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use. Read More

Podcast

Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business. Read More

FOR PRO Members

On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts

We'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. Read More

Join us on November 1 for our free seminar: Demand Gen 101: Your Guide to Generating Engagement and Revenue. Register today.

Survey Says

How Google Search Has Changed in 2016 [Infographic]

By Ayaz Nanji

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. Read More

Quick Take

#SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for Businesses

By Christian Neri

Twitter, Pinterest suffer massive cyber attack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. Read More

My View

We Are How We Eat: How Grocery Shopping Data Reveals the New Consumer

By Rebecca Brooks

The relationship between brand and consumer has been transformed dramatically. Using grocery CPG as the lens through which we view those changes, we can influence change rather than just react to the new consumer. Read More

event calendar

Nov 1	FREE Seminar—Demand Gen 101: Your Guide to Generating Engagement and Revenue
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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