📋 Table of Contents

Saturday, October 28, 2023

📋 Table of Contents

1. Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

2. Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content

3. How to Create a Content Marketing Strategy for a Niche Audience

4. Unleashing the Power of Short-Form Video

5. Are Job Seekers Lying About Their AI Skills?

6. B2B Revenue Marketing and Closing the Credibility Gap

7. Mastering Account Penetration: Four Essential Tactics for Sales Success

8. The State of AI and Automation in Marketing Operations

9. The Availability Heuristic, Sharks, and Your Marketing

10. Delivering the Right Message MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map. »

podcast

Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content

Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm. Read more and listen in. »

article

How to Create a Content Marketing Strategy for a Niche Audience

In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy. »

video

Unleashing the Power of Short-Form Video

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Tune in! »

research

Are Job Seekers Lying About Their AI Skills?

Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research. Check out the study findings. »

video

B2B Revenue Marketing and Closing the Credibility Gap

The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal? Tune in! »

article

Mastering Account Penetration: Four Essential Tactics for Sales Success

Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric. »

infographic

The State of AI and Automation in Marketing Operations

How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees. Check out the infographic. »

article

The Availability Heuristic, Sharks, and Your Marketing

The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea... »

Delivering the Right Message

MarketingProfs Working Webinar for PRO Members

Detailed buyer personas let you deliver the right sales message every time. Discover how to tap into their power in Building and Using B2B Buyer Personas to Grow Revenue. The four-part Working Webinar series is hosted by persona expert Ardath Albee, and it's available for PRO members on demand.

Start creating your buyer personas now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Are Job Seekers Lying About Their AI Skills? »

Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024 »

The 100 Most Valuable Global Brands in 2023 [Infographic] »

B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show »

How to Create a Content Marketing Strategy for a Niche Audience »

Three Ways to Embrace Deep Personalization in Content Marketing »

News You Can Use

Updates from around the industry

Tofu Raises $5M Seed Round to Put B2B Marketing on Autopilot MarTech Series

Autoflow Launches New Email Builder to Boost Business and Prompt Customer Engagement MarTech Series

CoHost Announces the Launch of Prefix That Aims to Demystify Podcast Audiences for Brands and Agencies Business Wire

Televerde Named a Top Workplace by Phoenix Business Journal and CornerStone Staffing PR Newswire

Grammarly Defies AI Hype With Significant Business Impact, Deepens AI Support for Enterprises Business Wire

DrivenIQ Unveils Revolutionary B2B2C First-Party Data for 360-Degree Unified Audience-to-Business Insights MarTech Series

Upcoming Events

NOV

The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto

NOV

Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner

NOV

Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent

NOV

Creative Automation: Driving Transformation for Efficient Production
45-minute webinar | sponsored by Celtra

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