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MarketingProfs
Oct 28, 2017 Vol. 6, No. 43
In this issue
1. How-To: The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World
2. Article: Omnichannel Study: Get Ahead of the Competition for the Holidays [Sponsored]
3. Podcast: The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts
4.  PRO  How-To Guide: Pump Up the Volume With a High-Frequency Content Development System
5. Survey Says: The Most Effective Number in Article Headlines
6. #SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week
7. Infographic: Omnichannel: The Secret to Digital Advertising Success
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How-To
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The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World
By Becky Brooks
To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship. Read More
Today's Sponsored Article
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Omnichannel Study: Now's Your Chance to Get Ahead of the Competition for the Holidays
By Zaius [Sponsored Content]
Most B2C marketers aren't capable of approaching omnichannel just yet, so it's a huge opportunity for your brand to stand out from the crowd. Learn more about taking your marketing this holiday season to the next level. Read More
Podcast
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The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts
By Kerry O'Shea Gorgone
Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more. Read More
FOR  PRO  Members
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How-To Guide: Pump Up the Volume: How to Create a High-Frequency Content Development System
You'll learn how to establish an effective system for pumping out content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates results that leadership will notice. Read More
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Survey Says
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The Most Effective Number in Article Headlines [Infographic]
By Ayaz Nanji
Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers. Read More
Quick Take
#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week
By Christian Neri
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming... Read More
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At-A-Glance
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Omnichannel: The Secret to Digital Advertising Success [Infographic]
By Laura Forer
Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how omnichannel can help you and how you can get started. Read More

event calendar

Oct 31
 FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1
 FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10
 Virtual Conference—Content Marketing | Feed Your Content Beast a Better Diet
Nov 16
 Teach Me How—How to Build an Email Nurturing Campaign That Converts PRO
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
 B2B Marketing Forum—Registration is now open!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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