| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 27, 2018 |
Hello, discerning marketers.
This week, fall seriously settled in on New England: chilly nights, falling leaves, rain on and off... in short, perfect conditions for firing up the fireplace. If you're also in the Northeast (or some other place where the leaves are turning), why not find a cozy corner to spend some quality time with this week's packed issue? And, if you happen to be in a warmer part of the world (lucky you!), open up those windows to breathe in the warmth as you browse. Wherever you happen to be, I hope you're enjoying your weekend!
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| Lead Management for ABM Is Not What You Think It Is: Six Key Differences |
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| You've already built an efficient lead-management machine... so you can just use it for your ABM program, right? Nope! The parts may be similar, but a lead management process for ABM is a whole 'nother animal—way different from what you're doing now. Learn what you need to do differently. |
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| A Guide to Using Video in Your Sales Prospecting |
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| Move over email opens and clicks, make way for the latest email metric: views. As in how many recipients viewed your video. Adding video to sales emails can give you a competitive edge. Here's a guide on how to use video for prospecting and which tools can help. Read on to reach more prospects. |
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| The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast] |
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| In this special video episode of our Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement. Watch, listen, or read (or all three) to find out more. |
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| Creating Content for Effective Demand Generation: A NEW Course |
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| Content intended for demand generation succeeds best when you develop a keen understanding of your buyers and their individual purchase paths. This new course shows you how to develop handcrafted, artisanal content for each unique buyer persona. Ready? Let's get started. |
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| Seven Challenges Plaguing the Modern Workplace [Infographic] |
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| What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the office, and fulfilled by their jobs? Check out the findings of this new study. |
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| Why Customers Leave You—and How You Can Keep Them [Infographic] |
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| You might not be a therapist, but you would be smart to sit and listen. Hearing what your customers have to say—and understanding where they prefer to say it—can be the difference between customers who are loyal to your brand and customers who run to your competitors. Learn how to encourage retention, reduce churn, and, most important, keep your customers happy. |
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| Four Answers to Your Business Questions About Voice Search |
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| It's time to embrace voice search for your business. True, the technology is still evolving, but it's not true that you have time to wait. Voice search is happening now, and it's only going to get bigger. Start positioning your business to rank in search results. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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