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| By Sue Duris |
| Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get those testimonials.
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| By Malcolm Faulds |
| When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how to avoid collisions with the Federal Trade Commission (FTC) and others.
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| By Matthew Grant |
| Rick Jensen heads up both sales and marketing at Constant Contact—an interesting predicament, considering the relationship between Marketing and Sales. He has some interesting things to say about the subject.
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| Join DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, as they highlight examples of email marketing that don't follow "best-practices" yet still achieve incredible success.
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| 2013 B2B Content Marketing Benchmarks, Budgets, and Trends |
| B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from the Content Marketing Institute and MarketingProfs. There is also more uncertainty, however...
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| By Andy Crestodina |
| Only if you've mastered at least one of the techniques outlined in this post do you have a legitimate claim to the status of black-belt content marketer.
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