Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, October 26, 2024
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In This Issue
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ARTICLE
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Five Tips for Leaders to Effectively Implement OKRs
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success.
Read more ➔
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RESEARCH
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What Drives B2B Purchase Decisions: Personal vs. Professional Considerations
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Check out the study findings ➔
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ARTICLE
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Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 25, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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The Eight Laws of B2B Tech Marketing
B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.
See the infographic ➔
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ARTICLE
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How TikTok's Generative AI Features Impact B2B Marketing Strategies
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement?
Learn more ➔
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INFOGRAPHIC
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10 Common Content Marketing Mistakes (And How to Avoid Them)
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
5-Step System Pinpoints Audience Motivation
What motivates your audience? Today at 12 noon ET, Anne Popolizio uncovers how to A/B-test your social media content. Identify what exactly drives your customers' behavior in this new session from Marketing Writing Bootcamp. Included with PRO membership.
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Upcoming Events
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OCT
30
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Marketing Writing Bootcamp session with Sarah Greesonbach
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OCT
31
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45-minute webinar | sponsored by Predictiv
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NOV
7
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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